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Terms of Service

Last updated: March 20, 2026

Welcome to alltrack.app ("Alltrack," "we," "us," or "our"). These Terms of Service ("Terms") govern your access to and use of our website at alltrack.app, our application at app.alltrack.app, and all related services (collectively, the "Service"). By creating an account or using the Service, you agree to be bound by these Terms.

1. Eligibility

You must be at least 18 years old and have the legal capacity to enter into a binding agreement to use the Service. If you are using the Service on behalf of an organization, you represent that you have the authority to bind that organization to these Terms.

2. Account Registration

To access the Service, you must create an account by providing a valid email address, username, and password. You are responsible for:

  • Maintaining the confidentiality of your account credentials.
  • All activity that occurs under your account.
  • Notifying us immediately of any unauthorized use of your account.

We reserve the right to suspend or terminate accounts that are inactive, violate these Terms, or are used fraudulently.

3. Description of the Service

Alltrack is a server-side conversion tracking platform that enables you to:

  • Track website conversion events through server-side webhooks, bypassing client-side limitations such as ad blockers and browser privacy restrictions.
  • Connect and manage advertising accounts across platforms including Google Ads and Meta (Facebook) Ads via OAuth integrations.
  • Map conversion events to specific ad platform conversion actions for accurate attribution.
  • View unified analytics and performance metrics across all connected advertising accounts in a single dashboard.
  • Receive AI-powered analysis and optimization recommendations for your advertising campaigns (requires your own Anthropic API key).
  • Monitor real-time event processing, conversion status, and error tracking.

4. Credits and Payment

4.1 Credit System

The Service operates on a credit-based system. Each conversion event processed through the Service deducts credits from your account balance. You receive 1,000 free events to start. Additional event credits can be purchased at $10 per 5,000 events.

4.2 Credit Terms

  • Credits do not expire.
  • Credits are non-refundable and non-transferable.
  • If your credit balance reaches zero, conversion event processing will be paused until credits are replenished.
  • We reserve the right to modify pricing with reasonable notice.

5. Third-Party Integrations

5.1 Advertising Platforms

The Service integrates with third-party advertising platforms (currently Google Ads and Meta/Facebook Ads) through their official APIs. When you connect an advertising account:

  • You authorize Alltrack to access your advertising account data, including campaigns, ad groups, conversion actions, and performance metrics.
  • You authorize Alltrack to send conversion data to these platforms on your behalf via their server-side APIs (Google Ads API, Meta Conversions API).
  • Your OAuth access tokens and refresh tokens are stored encrypted (AES-256) on our servers.
  • You may revoke access at any time by disconnecting the account within Alltrack or through the respective platform's settings.

Your use of third-party platforms is subject to their respective terms of service. We are not responsible for changes to third-party APIs or platform policies.

5.2 AI Features

The Service offers optional AI-powered campaign analysis and recommendations. This feature requires you to provide your own Anthropic API key, which is stored encrypted. When you use AI features:

  • Your campaign performance data is sent to Anthropic's API for analysis.
  • You are subject to Anthropic's Terms of Service and usage policies.
  • AI recommendations are informational and should not be treated as financial or professional advice.
  • Any API costs incurred with Anthropic are your responsibility.

6. Webhook and Conversion Data

When you configure server-side tracking through the Service:

  • You receive a unique webhook URL for each conversion mapping.
  • You are responsible for integrating this webhook into your website or systems.
  • Conversion data sent to your webhook endpoint is processed, stored, and forwarded to your configured ad platform conversion actions.
  • Data transmitted may include personal information of your end users (such as email, phone number, name, IP address, and location data). You are responsible for ensuring you have the necessary legal basis to collect and transmit this data.

7. Your Responsibilities

You agree to:

  • Comply with all applicable laws and regulations, including data protection laws (GDPR, CCPA, and others applicable in your jurisdiction).
  • Obtain all necessary consents from your website visitors and end users before collecting and transmitting their personal data through the Service.
  • Not use the Service for any illegal, fraudulent, or deceptive purposes, including click fraud or fabricated conversion data.
  • Not attempt to reverse-engineer, decompile, or exploit the Service.
  • Not exceed reasonable usage limits or attempt to abuse the credit system.
  • Maintain appropriate privacy policies and cookie notices on your own websites that disclose the use of server-side tracking.

8. Data Processing

When you use the Service to process conversion data that contains personal information of your end users, you act as the data controller and Alltrack acts as a data processor. We process this data solely on your behalf and according to your instructions (as configured through the Service). For details on how we handle data, please see our Privacy Policy.

9. Intellectual Property

The Service, including its design, software, algorithms, documentation, and branding, is owned by Alltrack and protected by intellectual property laws. These Terms do not grant you any ownership rights in the Service. You retain all rights to your data and content uploaded to the Service.

10. Service Availability and Modifications

  • We aim to maintain high availability but do not guarantee uninterrupted access to the Service.
  • We may modify, update, or discontinue features of the Service at any time with reasonable notice.
  • Scheduled maintenance will be communicated in advance when possible.
  • We are not liable for any losses resulting from downtime or service interruptions.

11. Limitation of Liability

To the maximum extent permitted by law:

  • The Service is provided "as is" and "as available" without warranties of any kind, express or implied.
  • We do not warrant that the Service will be error-free, that conversion tracking will capture 100% of events, or that AI recommendations will produce specific results.
  • Alltrack shall not be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits, lost data, or business interruption.
  • Our total liability under these Terms shall not exceed the amount you paid to Alltrack in the twelve (12) months preceding the claim.

12. Indemnification

You agree to indemnify and hold harmless Alltrack and its officers, employees, and agents from any claims, damages, or expenses (including legal fees) arising from your use of the Service, your violation of these Terms, or your violation of any third-party rights, including the privacy rights of your end users.

13. Termination

  • You may terminate your account at any time by contacting us.
  • We may terminate or suspend your account if you violate these Terms, engage in fraudulent activity, or for any other reason with notice.
  • Upon termination, your access to the Service will cease, and we may delete your data after a reasonable retention period (30 days), except as required by law.
  • Unused credits are non-refundable upon termination.

14. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the jurisdiction in which Alltrack operates, without regard to conflict of law principles.

15. Changes to These Terms

We may update these Terms from time to time. We will notify you of material changes by posting the updated Terms on this page and updating the "Last updated" date. Your continued use of the Service after changes constitutes acceptance of the updated Terms.

16. Contact Us

If you have questions about these Terms, please contact us at: