AllTrack vs Server-Side GTM (sGTM)
sGTM gives you power but demands maintenance. AllTrack gives you the same accuracy with zero infrastructure.
How AllTrack Stacks Up Against sGTM
Server-Side GTM is powerful, but it comes with infrastructure complexity. AllTrack delivers the same tracking accuracy without the DevOps overhead.
AllTrack vs Self-Managed Google Tag Manager Server-Side
Get all the benefits of server-side tracking without the infrastructure overhead.
Zero Maintenance
No servers to provision, no containers to monitor, no cloud bills to debug. AllTrack handles all infrastructure so you can focus on marketing, not DevOps.
- No GCP/AWS account needed
- Auto-scaling handled for you
- Zero downtime updates and patches
Predictable Pricing
AllTrack charges a flat $10 per 25K events — no surprises, no variable compute bills that spike during Black Friday, no hidden egress costs.
- Flat per-event pricing, no compute bills
- No surprise charges during traffic spikes
- Free tier with 10K events/month
Built for Marketers, Not Developers
9+ native integrations that work out of the box — no coding, no GTM tagging, no container configuration. Connect your ad platforms in clicks, not sprints.
- Visual setup — no code required
- 9+ native ad platform integrations
- 5-minute setup per platform
Setup time vs hours with sGTM
Servers to manage
Lower total cost of ownership
Frequently Asked Questions
Skip the Infrastructure. Start Tracking.
Get the accuracy of server-side tracking without the complexity of sGTM. Set up in 5 minutes, no developer needed.
Free to start — $0/mo for up to 10K events