TikTok Events API Tracking
Feed TikTok's algorithm the accurate conversion data it craves. AllTrack sends every event via TikTok's Events API v2, so your campaigns optimize on real performance — not guesswork from a blocked pixel.
TikTok's Pixel Can't Keep Up With Mobile-First Audiences
TikTok's audience lives on mobile where browser tracking is most restricted. In-app browsers, ad blockers, and iOS privacy settings all prevent the TikTok pixel from capturing conversions — starving the algorithm of the data it needs to find your best customers.
Of TikTok conversions missed on mobile browsers
Better optimization when TikTok receives full event data
Of TikTok traffic comes from mobile devices
Without TikTok Events API
With AllTrack for TikTok
Server-Side Tracking Built for TikTok
AllTrack connects to TikTok's Events API v2 and handles event matching, parameter enrichment, and deduplication — no custom development needed.
TikTok Events API v2 Support
AllTrack integrates with TikTok's latest Events API version, supporting all standard and custom events. Data is sent in the exact format TikTok's algorithm expects, including ttclid, external_id, and hashed user parameters for maximum match rates.
Automatic Event Matching
AllTrack captures and hashes email, phone, and IP data automatically, then includes it with every Events API call. TikTok uses these signals to match server events to user profiles, dramatically improving attribution accuracy — especially for mobile users.
Video View Attribution
TikTok's short-form content often drives conversions that happen hours or days after viewing. AllTrack's server-side tracking maintains the attribution chain across sessions and devices, so view-through conversions are credited to the right video creative.
TikTok Events API Setup — Quick and Easy
Connect TikTok Ads to AllTrack and start sending server-side events in minutes. No API code, no webhook configuration, no developer needed.
Connect TikTok Ads Manager
Authenticate your TikTok Ads account in AllTrack. We securely link via TikTok's official OAuth flow and auto-detect your pixel and event configurations.
Configure Your Events
Map your conversion events — ViewContent, AddToCart, CompletePayment, and custom events. AllTrack's interface makes it simple to match your funnel to TikTok's event schema.
Data Flows Server-Side
Every conversion is sent from AllTrack's servers to TikTok's Events API in real time. Event matching parameters are enriched automatically for the highest possible match quality.
Other Integrations
TikTok Events API FAQ
Supercharge Your TikTok Ads
Connect TikTok to AllTrack and send every conversion via the Events API. Better data means better optimization, lower CPAs, and the confidence to scale.
Free to start — no credit card required