Meta Conversion API (CAPI)
Maximize your Event Match Quality score, recover conversions lost to iOS 14.5+, and reduce CPA with server-side data that Meta's algorithm trusts. AllTrack sends every event via the Conversions API automatically.
iOS 14.5 Gutted Your Meta Pixel — and It's Getting Worse
Apple's App Tracking Transparency prompt, browser cookie restrictions, and ad blockers have made the Meta pixel unreliable. Without the Conversions API, your campaigns are optimizing on a fraction of your actual conversions.
Of Meta conversions lost after iOS 14.5 ATT rollout
Event Match Quality tanks without first-party data
Of iOS users opted out of tracking
Without Meta CAPI
With AllTrack Meta CAPI
Meta Conversions API, Fully Automated
AllTrack handles the complexity of CAPI implementation — Event Match Quality optimization, deduplication, and parameter enrichment — so you just connect and scale.
Event Match Quality Optimization
AllTrack automatically enriches every event with hashed email, phone, IP, user agent, and fbclid data. This consistently delivers Event Match Quality scores above 8, which Meta's algorithm rewards with better delivery and lower CPAs.
Automatic Deduplication
Running the pixel alongside CAPI is Meta's recommended setup, but it risks double-counting. AllTrack includes unique event IDs with every server-side call, ensuring Meta deduplicates perfectly and your reporting stays accurate.
Dynamic Product Catalog Support
AllTrack forwards content_ids, content_type, and product catalog parameters with every ViewContent, AddToCart, and Purchase event. This fuels Dynamic Product Ads with accurate, real-time data for personalized retargeting at scale.
Meta CAPI Setup in Minutes, Not Days
Skip the complex manual CAPI implementation. AllTrack connects to Meta Business and starts forwarding events server-side immediately.
Connect Meta Business
Link your Meta Business account and select your pixel. AllTrack authenticates via the official Meta API and automatically maps your existing conversion events.
Install AllTrack on Your Site
Add the lightweight AllTrack snippet to your website (or use Shopify/WordPress plugins). It captures fbclid, fbp, fbc cookies, and all standard Meta events automatically.
Events Sent via Conversions API
Every event is enriched with first-party data and forwarded to Meta's CAPI endpoint in real time. Your Event Match Quality score improves immediately and conversions start flowing.
Other Integrations
Meta Conversions API (CAPI) FAQ
Recover Every Meta Conversion
Connect Meta to AllTrack and start sending high-quality CAPI events in minutes. Boost your Event Match Quality, improve Advantage+ performance, and see true ROAS.
Free to start — no credit card required