Meta Conversion API (CAPI)
Maximize your Event Match Quality score, recover conversions lost to iOS 14.5+, and reduce CPA with server-side data that Meta's algorithm trusts. AllTrack sends every event via the Conversions API automatically.
iOS 14.5 Gutted Your Meta Pixel — and It's Getting Worse
Apple's App Tracking Transparency prompt, browser cookie restrictions, and ad blockers have made the Meta pixel unreliable. Without the Conversions API, your campaigns are optimizing on a fraction of your actual conversions.
Of Meta conversions lost after iOS 14.5 ATT rollout
Event Match Quality tanks without first-party data
Of iOS users opted out of tracking
Without Meta CAPI
With AllTrack Meta CAPI
Maximize Every Meta Conversion
AllTrack sends rich, deduplicated events through Meta's Conversions API for maximum Event Match Quality.
Event Match Quality Optimization
AllTrack automatically enriches every event with hashed email, phone, IP, user agent, and fbclid data — pushing your EMQ scores to 8+ without any manual configuration.
Automatic Deduplication
Unique event IDs with every server-side call ensure Meta never double-counts conversions from both pixel and CAPI.
Dynamic Product Catalog
AllTrack forwards content_ids, content_type, and product catalog parameters to power dynamic product ads.
Advanced Matching Signals
Beyond standard parameters, AllTrack sends click_id, browser_id, and subscription_id to Meta — maximizing the data available for Advantage+ campaigns and lookalike audiences.
Average EMQ score
More attributed conversions
Duplicate events
Meta CAPI Setup in Minutes, Not Days
Skip the complex manual CAPI implementation. AllTrack connects to Meta Business and starts forwarding events server-side immediately.
Connect Meta Business
Link your Meta Business account and select your pixel. AllTrack authenticates via the official Meta API and automatically maps your existing conversion events.
Install AllTrack on Your Site
Add the lightweight AllTrack snippet to your website (or use Shopify/WordPress plugins). It captures fbclid, fbp, fbc cookies, and all standard Meta events automatically.
Events Sent via Conversions API
Every event is enriched with first-party data and forwarded to Meta's CAPI endpoint in real time. Your Event Match Quality score improves immediately and conversions start flowing.
Other Integrations
Meta Conversions API (CAPI) FAQ
What Meta Advertisers Say
“Our EMQ went from 5.2 to 9.1 after AllTrack. Meta's algorithm finally had the signal quality it needed — our CPA dropped 35% in two weeks.”
Laura M.
Paid Social Lead, Vogue Commerce
“We spent weeks trying to set up Meta CAPI manually. AllTrack did it in 5 minutes and our match quality was higher than what we had before.”
Tom R.
Digital Marketing Manager, FitBrand Co.
Recover Every Meta Conversion
Connect Meta to AllTrack and start sending high-quality CAPI events in minutes. Boost your Event Match Quality, improve Advantage+ performance, and see true ROAS.
Free to start — no credit card required