Google Ads Server-Side Tracking
Capture every gclid, power Enhanced Conversions with complete data, and give Smart Bidding the signals it needs to maximize your ROAS. AllTrack sends conversion data directly to Google's API — immune to ad blockers.
More conversions captured
Enhanced Conversions match rate
Smart Bidding improvement
Google Ads Is Flying Blind Without Complete Data
When ad blockers strip the Google Ads pixel, Smart Bidding loses the conversion signals it depends on. The result: wasted budget, inflated CPAs, and ROAS numbers you can't trust.
Of Google Ads conversions go unreported due to blocking
Higher CPA when Smart Bidding lacks conversion data
Of ROAS reports are inaccurate with pixel-only tracking
Without Server-Side Tracking
With AllTrack for Google Ads
Maximize Every Google Ads Conversion
AllTrack sends first-party data directly to Google's server-side APIs for maximum accuracy.
Enhanced Conversions Support
AllTrack automatically sends hashed first-party data — email, phone, address — to Google's Enhanced Conversions API. No manual tagging, no GTM configuration, no developer time.
- Automatic hashing of PII data
- Direct API integration — no GTM required
- 99%+ match rates with Google's user graph
Smart Bidding Optimization
When Smart Bidding receives every conversion — not just the 60-70% that pixels catch — it can optimize bids far more effectively. Expect lower CPAs and higher ROAS.
- Complete conversion data for Target CPA/ROAS
- Faster learning periods for new campaigns
- More accurate value-based bidding signals
Cross-Device Attribution
Server-side tracking links conversions across phones, tablets, and desktops using first-party identifiers — filling the gap left by cookie-based pixel tracking.
- First-party identifier matching
- Works across browsers and devices
- No dependency on third-party cookies
Google Ads Server-Side Tracking in 5 Minutes
Connect your Google Ads account to AllTrack and start sending Enhanced Conversions via the API — no tagging containers, no cloud setup.
Connect Google Ads
Authenticate your Google Ads account in AllTrack with one click. AllTrack securely links via OAuth and automatically detects your conversion actions.
Add the AllTrack Snippet
Place a single script tag on your site (or use the Shopify/WordPress plugin). AllTrack captures gclid, page views, and conversion events — all server-side.
Conversions Flow via Google's API
Every conversion is sent from AllTrack's servers to Google Ads in real time. Enhanced Conversions are automatically enriched with first-party data for maximum match rates.
Google Ads Success Stories
“Our Enhanced Conversions match rate went from 72% to 99% after switching to AllTrack. Smart Bidding had the data it needed and our Target CPA dropped by 28% in the first month.”
Google Ads Server-Side Tracking FAQ
Stop Losing Google Ads Conversions
Connect Google Ads to AllTrack in 5 minutes and start capturing every conversion. Feed Smart Bidding complete data and watch your ROAS improve.
Free to start — no credit card required