Google Ads Server-Side Tracking
Capture every gclid, power Enhanced Conversions with complete data, and give Smart Bidding the signals it needs to maximize your ROAS. AllTrack sends conversion data directly to Google's API — immune to ad blockers.
Google Ads Is Flying Blind Without Complete Data
When ad blockers strip the Google Ads pixel, Smart Bidding loses the conversion signals it depends on. The result: wasted budget, inflated CPAs, and ROAS numbers you can't trust.
Of Google Ads conversions go unreported due to blocking
Higher CPA when Smart Bidding lacks conversion data
Of ROAS reports are inaccurate with pixel-only tracking
Without Server-Side Tracking
With AllTrack for Google Ads
Everything You Need for Google Ads Server-Side Tracking
AllTrack integrates with Google Ads via the official Conversions API, enabling Enhanced Conversions and feeding Smart Bidding the complete dataset it needs.
Enhanced Conversions Support
AllTrack automatically sends hashed first-party data (email, phone, address) to Google's Enhanced Conversions API. This dramatically improves conversion attribution accuracy — especially for users who clear cookies or switch devices.
Smart Bidding Optimization
When Smart Bidding receives every conversion — not just the ones the pixel catches — it can optimize bids far more effectively. Advertisers using AllTrack typically see 20-35% lower CPAs after switching to server-side tracking.
Cross-Device Attribution
Server-side tracking links conversions across phones, tablets, and desktops using deterministic first-party identifiers. No more attribution gaps when users research on mobile and purchase on desktop.
Google Ads Server-Side Tracking in 5 Minutes
Connect your Google Ads account to AllTrack and start sending Enhanced Conversions via the API — no tagging containers, no cloud setup.
Connect Google Ads
Authenticate your Google Ads account in AllTrack with one click. AllTrack securely links via OAuth and automatically detects your conversion actions.
Add the AllTrack Snippet
Place a single script tag on your site (or use the Shopify/WordPress plugin). AllTrack captures gclid, page views, and conversion events — all server-side.
Conversions Flow via Google's API
Every conversion is sent from AllTrack's servers to Google Ads in real time. Enhanced Conversions are automatically enriched with first-party data for maximum match rates.
Google Ads Server-Side Tracking FAQ
Stop Losing Google Ads Conversions
Connect Google Ads to AllTrack in 5 minutes and start capturing every conversion. Feed Smart Bidding complete data and watch your ROAS improve.
Free to start — no credit card required