Server-Side Tracking for Lead Generation
Track every form fill, phone call, and qualified lead — even when ad blockers try to block them. Feed lead quality data back to your ad platforms so they optimize for revenue, not just volume.
Half Your Leads Are Invisible to Your Ad Platforms
Form fills get blocked by ad blockers, phone calls go unattributed, and your CRM knows a lead is qualified but your ad platform doesn't. The result: campaigns that optimize for junk leads.
Of form submissions not attributed to the originating ad
Of phone calls from ads lack proper campaign attribution
Of lead quality data flows back to ad platforms by default
Without Server-Side Tracking
With AllTrack for Lead Gen
Capture Every Lead and Close the Quality Loop
AllTrack tracks leads from ad click to CRM qualification — and feeds that quality data back to your campaigns.
Form Submission Tracking
Capture every form fill server-side, regardless of ad blockers or browser privacy settings. AllTrack detects form submissions on any platform — WordPress, HubSpot, Typeform, custom HTML — and sends the conversion event directly to your ad platforms.
Call Tracking Integration
Attribute phone calls to the ad, campaign, and keyword that drove them. AllTrack integrates with call tracking providers and passes call conversion data server-side to Google Ads, Meta, and other platforms so phone leads get proper campaign credit.
Lead Scoring Data
Pass CRM qualification data — MQL, SQL, opportunity, closed-won — back to your ad platforms as offline conversions. When Google Ads knows which leads became customers, Smart Bidding optimizes for quality leads instead of just form fills.
From Form Fill to Qualified Lead in Three Steps
Install tracking, capture leads, and close the feedback loop to your ad platforms.
Install Tracking
Add the AllTrack snippet to your landing pages or website. It works with any form builder, CMS, or custom setup. AllTrack auto-detects form submissions and page conversions.
Capture Every Lead
Every form fill, phone call, and chat conversion is captured server-side and attributed to the originating ad click. AllTrack persists attribution data with first-party cookies so leads that return days later are still linked.
Feed Data Back to Ads
When leads progress in your CRM — from MQL to SQL to closed-won — AllTrack automatically sends those milestones as offline conversions to your ad platforms. Bidding algorithms learn which campaigns produce real customers.
Lead Generation Tracking FAQ
Capture Every Lead
Start tracking every form fill, phone call, and qualified lead in 5 minutes. Feed quality data back to your campaigns and watch cost per qualified lead drop.
Free to start — no credit card required