For eCommerce

Server-Side Tracking for eCommerce

Capture every purchase, add-to-cart, and checkout event — even when ad blockers try to stop you. Get complete revenue attribution and feed your ad platforms the data they need to find more buyers.

Start FreeSee How It Works
Works with Shopify & WooCommerce
Product-level attribution
5-minute setup
40%

Revenue recovery avg

99%

Checkout event capture

2x

ROAS improvement

eCommerce Features

Track Every Step of the Customer Journey

From product view to purchase confirmation — AllTrack captures it all server-side.

Checkout Event Tracking

Track every step from product view to purchase confirmation, server-side. No more lost conversions from ad blockers, ITP, or cookie restrictions.

  • Product view, add-to-cart, checkout, purchase events
  • Works on Shopify, WooCommerce, Magento, custom stores
  • Bypasses ad blockers and ITP restrictions

Dynamic Product Data

AllTrack sends product IDs, categories, prices, and quantities with every event — fueling dynamic remarketing and product-level ROAS analysis.

  • Product IDs and categories in every event
  • Powers dynamic remarketing campaigns
  • Enables product-level ROAS analysis

Revenue Reconciliation

Match the revenue your ad platforms report against your actual store revenue. Know exactly how much each platform is over or under-reporting.

  • Compare platform revenue vs actual sales
  • Identify attribution gaps per channel
  • Build confidence in your ad spend decisions
The Problem

Your Store Is Losing Revenue Data Every Day

eCommerce sites are hit hardest by tracking gaps. When a purchase goes untracked, your ad platforms can't optimize for buyers — and your ROAS numbers lie.

35%

Of eCommerce conversions go untracked due to ad blockers

70%

Of abandoned cart recovery attribution is broken by pixels

2.1x

ROAS underreported when purchase data is incomplete

Without Server-Side Tracking

Purchase events blocked by ad blockers never reach ad platforms
Add-to-cart and checkout funnel data incomplete
Dynamic retargeting audiences miss high-intent shoppers
Product-level ROAS invisible — can't optimize product ads
Revenue reconciliation between ads and store always off

With AllTrack for eCommerce

Every purchase captured server-side, regardless of blockers
Full funnel tracked: browse, cart, checkout, purchase
Retargeting audiences built from complete session data
Product-level attribution shows which items drive ROAS
Ad revenue matches store revenue — no more discrepancies
How It Works

From Store to Tracking in 5 Minutes

One-click integrations for Shopify and WooCommerce. No coding required — just connect and go.

01

Connect Your Store

Install the AllTrack app on Shopify or the plugin on WooCommerce. AllTrack automatically detects your product catalog, checkout flow, and existing conversion events.

02

Link Your Ad Accounts

Connect Google Ads, Meta, TikTok, Pinterest, and any other platforms you advertise on. AllTrack maps your store events to each platform's required conversion format automatically.

03

Track Every Sale

Every purchase, cart addition, and checkout event flows server-side to your ad platforms in real time. Open the AllTrack dashboard to see unified revenue attribution across all channels.

Customer Stories

Trusted by eCommerce Brands

“We recovered $47K in monthly revenue that Meta wasn't seeing. AllTrack paid for itself in the first week.”

Emily T.

eCommerce Director, Luxe Apparel Co.

“Our Google Smart Shopping campaigns finally have accurate conversion data. ROAS went from 1.8x to 3.2x in 30 days.”

Daniel M.

Marketing Manager, HomeGoods Direct

“The revenue reconciliation feature is a game-changer. We can finally see which platforms are over-reporting and adjust budgets accordingly.”

Jessica W.

Head of Digital, Fresh Beauty

FAQ

eCommerce Server-Side Tracking FAQ

Track Every eCommerce Conversion

Connect your store in 5 minutes and start capturing every purchase, cart, and checkout event server-side.

Start FreeBook a Demo

Free to start — works with Shopify and WooCommerce