For eCommerce

Server-Side Tracking for eCommerce

Capture every purchase, add-to-cart, and checkout event — even when ad blockers try to stop you. Get complete revenue attribution and feed your ad platforms the data they need to find more buyers.

Start FreeSee How It Works
Works with Shopify & WooCommerce
Product-level attribution
5-minute setup
The Problem

Your Store Is Losing Revenue Data Every Day

eCommerce sites are hit hardest by tracking gaps. When a purchase goes untracked, your ad platforms can't optimize for buyers — and your ROAS numbers lie.

35%

Of eCommerce conversions go untracked due to ad blockers

70%

Of abandoned cart recovery attribution is broken by pixels

2.1x

ROAS underreported when purchase data is incomplete

Without Server-Side Tracking

Purchase events blocked by ad blockers never reach ad platforms
Add-to-cart and checkout funnel data incomplete
Dynamic retargeting audiences miss high-intent shoppers
Product-level ROAS invisible — can't optimize product ads
Revenue reconciliation between ads and store always off

With AllTrack for eCommerce

Every purchase captured server-side, regardless of blockers
Full funnel tracked: browse, cart, checkout, purchase
Retargeting audiences built from complete session data
Product-level attribution shows which items drive ROAS
Ad revenue matches store revenue — no more discrepancies
eCommerce Features

Complete Conversion Tracking for Online Stores

AllTrack captures every step of the shopping journey and sends it to your ad platforms in real time.

Checkout Event Tracking

Track every step from product view to purchase confirmation. AllTrack captures browse, add-to-cart, initiate-checkout, and purchase events server-side — giving your ad platforms the full funnel data they need for optimized bidding.

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Dynamic Product Data

AllTrack sends product IDs, categories, prices, and quantities with every event. This powers Dynamic Product Ads on Meta, Performance Max on Google, and product-level ROAS reporting so you know exactly which SKUs drive revenue.

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Revenue Reconciliation

Match the revenue your ad platforms report against your actual store revenue. AllTrack's server-side data eliminates the gap between what Google or Meta says you earned and what Shopify or WooCommerce actually processed.

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How It Works

From Store to Tracking in 5 Minutes

One-click integrations for Shopify and WooCommerce. No coding required — just connect and go.

01

Connect Your Store

Install the AllTrack app on Shopify or the plugin on WooCommerce. AllTrack automatically detects your product catalog, checkout flow, and existing conversion events.

02

Link Your Ad Accounts

Connect Google Ads, Meta, TikTok, Pinterest, and any other platforms you advertise on. AllTrack maps your store events to each platform's required conversion format automatically.

03

Track Every Sale

Every purchase, cart addition, and checkout event flows server-side to your ad platforms in real time. Open the AllTrack dashboard to see unified revenue attribution across all channels.

FAQ

eCommerce Server-Side Tracking FAQ

Track Every eCommerce Conversion

Connect your store in 5 minutes and start capturing every purchase, cart, and checkout event server-side.

Start FreeBook a Demo

Free to start — works with Shopify and WooCommerce