Question 1

What is server-side tracking?

Accepted Answer

Server-side tracking sends conversion data from your server directly to ad platforms like Google, Meta, and TikTok, instead of relying on browser-based pixels. Because the data never passes through the user's browser, it cannot be blocked by ad blockers, privacy extensions, or cookie restrictions. This means you capture significantly more conversions and give ad algorithms the complete data they need to optimize.

Question 2

How does server-side tracking work?

Accepted Answer

When a visitor converts on your site, AllTrack captures the event server-side and forwards it to each connected ad platform via their official Conversions API (CAPI). The request goes from AllTrack's servers directly to Google, Meta, TikTok, etc. — the visitor's browser is never involved in the data transfer. This server-to-server approach is immune to client-side blocking.

Question 3

Is server-side tracking GDPR compliant?

Accepted Answer

Yes. Server-side tracking is fully compatible with GDPR, CCPA, and other privacy regulations. AllTrack respects user consent signals and only forwards data for users who have opted in. Because data is processed on the server, you maintain greater control over what is shared with third parties, which is actually preferred under most privacy frameworks.

Question 4

Do I need a developer to set up server-side tracking?

Accepted Answer

No. AllTrack is designed for marketers, not engineers. You connect your ad accounts, add a single line of code to your site (or use our Shopify / WordPress plugin), and everything else is handled automatically. There are no containers to manage, no cloud infrastructure to provision, and no coding required.

Question 5

How is AllTrack different from Google Tag Manager Server-Side (sGTM)?

Accepted Answer

Google Tag Manager Server-Side requires you to set up and maintain your own cloud server, configure tagging containers, and write custom tag templates. AllTrack does all of that for you — it's a fully managed solution that takes 5 minutes to set up versus hours or days for sGTM. AllTrack also includes AI-powered insights, a unified dashboard, and automatic deduplication out of the box.

Question 6

Which ad platforms does server-side tracking support?

Accepted Answer

AllTrack supports all major ad platforms: Google Ads (Enhanced Conversions), Meta (Conversions API), TikTok (Events API), LinkedIn (Conversions API), Bing/Microsoft Ads (UET), Pinterest (Conversions API), Snapchat (CAPI), Reddit (Conversions API), and Klaviyo. New integrations are added regularly.

Question 7

Will server-side tracking slow down my website?

Accepted Answer

No. In fact, server-side tracking typically improves page load speed because it replaces heavy client-side pixels with a single lightweight script. The conversion data is sent asynchronously from AllTrack's servers, so your website performance is never affected by the API calls to ad platforms.

Question 8

How much does server-side tracking with AllTrack cost?

Accepted Answer

AllTrack is free to start with no credit card required. Paid plans begin at $10 per 25,000 events, making it one of the most affordable server-side tracking solutions on the market. There are no setup fees, no minimum commitments, and you only pay for what you use.

Question 9

Can I use server-side tracking alongside existing pixels?

Accepted Answer

Yes. AllTrack works alongside your existing client-side pixels and automatically deduplicates events so conversions are never double-counted. This means you can adopt server-side tracking incrementally without disrupting any current campaigns or reporting.

Question 10

What happens to my data if I stop using AllTrack?

Accepted Answer

Your conversion data continues to live in each ad platform's dashboard — AllTrack forwards events in real time, so all historical data stays with Google, Meta, TikTok, and your other connected platforms. If you cancel, you simply remove the AllTrack snippet and your existing pixels continue as before.

Server-Side Tracking That Just Works

Connect Your Ad Platforms

Google Ads

Meta

TikTok

Ad Blockers Are Destroying Your Conversion Data

Without Server-Side Tracking

With AllTrack Server-Side Tracking

Why Top Marketers Choose Server-Side Tracking

Immune to Ad Blockers

First-Party Data Collection

Real-Time Conversion Data

Live in 5 Minutes — No Developer Required

Connect Your Ad Accounts

Install One Line of Code

See Accurate Data Immediately

Server-Side Tracking — Frequently Asked Questions

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